Work with Epic Road Rides: content marketing by (and for) cyclists

We are on a mission to inspire cyclists to explore the world by bike.

We love to work with brands and organisations that are passionate about cycling and providing the best possible experiences.

Find out how we can work together below!

Are we a good match for you?

We are an award-winning website that provides cyclists with the inspiration and information they need to book cycling trips.

In short, we connect cyclists with cycling holidays.

We work with destinations and businesses that we trust and who want to share what they offer with our community.

Does what we do work?

Epic Road Rides sees travel from a cyclist’s perspective. We help our readers get under the skin of places they visit. We take the hard work out of planning cycling holidays and discovering new destinations by bike. We also share our thoughts on the best cycling products and services that will help our readers get the most from a trip.

Our passion, reliability and honesty means that our readers take action on the information we share.

Check out the comments on our donations page and you’ll see what we mean.

Who are our readers and how do they find us?

We only talk about cycling travel, so you can be sure our readers are cyclists who want to ride a bike on holiday.

Most of our community is from the UK and USA, with the rest being from Canada, Australia, Singapore and English speakers in Europe.

They typically find us via organic Google search, where our articles are consistently in the top few spots for the words cyclists use when researching their trips.

They also find us via social media and word of mouth.

Once readers have found us, they often sign up to our popular email newsletter, which allows us to share new content and new clients with them via their inbox.

Our media pack contains all the detailed demographic information you’ll need, as well as information on our services. Get in touch and we’ll send it over.

Our cycling marketing services

Epic Road Rides’ community is passionate about cycling and travel. Our readers rely on us for information that they use to plan their precious time on the bike.

That means we won’t work with a brand or destination unless we believe in it. Our best friend rule is paramount: we only share what we’d share with our best cycling buddy. We want to be our readers’ trusted adviser. We always reserve the right to write what we want for our website.

As you will appreciate, we are very careful about who we work with. However, if we like what you do, we would love the opportunity to tell our readers about you offer in a positive, meaningful way that produces a real benefit to them and to you.

Examples of how we can help

1. Promote your destination

Do you work for a tourist board or destination management organisation that wants to encourage cyclists to visit?

We promise that if you show us your destination then we’ll build a cycling campaign that shows it to the cycling world.

We’ll do this by creating high quality, Google-search optimised articles about cycling in your destination. For example in-depth destination guides and cycle route guides as well as cycling event guides and articles on everything from the best climbs to the best family cycle trails.

Whatever we write, we make it the best there is – and we’ll do our utmost to ensure it’s seen by cyclists researching their trips on our site and on Google.

We’ll also put our heart into promoting it via our social media channels and engaged email list.

2. Promote your service

Do you work for or run a business that cyclists need to know about? Perhaps a cycling holiday/tour company or cycling-friendly accommodation?

You’ve created your service – now it’s time to tell the cycling world about it!

Let us share your service with our community of passionate cyclists. Whether you want to advertise in one of our top ranking articles, get featured in an email newsletter or showcase your knowledge via a new article that demonstrates your expertise, we would love to help.

Let us create a marketing campaign that uses our SEO expertise and makes the most of our strong social media and email channels, so we can give your service the exposure it needs.

3. Promote your product

Do you sell something you think our audience would love to know about?

Get in touch and let’s discuss how we can help you get the word out about it – whether it’s via an article, our gift lists, email newsletter, shop or our top-ranking articles.

To get more details and a copy of our media pack, just email Clare at info@epicroadrides.com. Get in touch today!

What you’ll get from a campaign with us

We have worked with some of Europe’s leading cycling brands, including Stolen Goat, Sports Tours International, Rat Race, Cyclomundo and roadbike-holidays.com (more details below). We would love to use our expertise to bring exposure to your brand.

You might also find the “Epic Road Rides does things differently” section of our About us page helpful.

Working with us brings the following benefits:

Exposure

Epic Road Rides has an engaged readership of enthusiastic cyclists with high disposable income, so you know you’re reaching a very specific group of people.

We can partner with you to familiarise our readers with your brand.

Our content is varied (written articles, social media coverage, route maps, photography, video) and flexible (both in length and type). This helps ensure full coverage for your brand and allows us to tailor it to your needs.

Our content is also full of keywords that Google loves: great news for ongoing exposure via Google.

Our website has very visible sections on where to ride, how to plan and what to pack. This makes content very easy for readers to see and access as it is not buried in a blog feed.

We will help your destination/brand be top of our readers’ minds.

Influence

People that engage with Epic Road Rides trust us because we give them what they want: detailed, first-hand experiences that get beneath the surface of routes, places to stay and cycling holidays. Cyclists tell us that they often plan their travel, accommodation and activities having read what we have to say.

Excellence

The quality of information Epic Road Rides provides sets us apart from our competitors and makes us the first port of call for our loyal readership. It is therefore vital to us that our articles, photos and videos are consistently excellent. If we work with you, we will apply our high standards and attention to detail to seek the best results in both what we produce and how we go about it.

Reliability

We have a professional services background. This means meeting deadlines and providing a first class service is ingrained in Epic Road Rides’ ethos. We understand how companies work and what you need from us.

Return on investment

If you invest in our services, you’ll get real benefits.

We deliver practical and useful campaign reports that highlight the key performance indicators you care about.

Epic Road Rides will always work with you to understand your requirements and will be honest and upfront in terms of what we think we can achieve for you. Our aim is always to exceed expectations. To date, we have always delivered on that.

Our media pack contains detailed case studies. Get in touch to request a copy.