Freddy Mair

Freddy Mair is the founder of FunActive Tours. Born and raised in Villabassa – Niederdorf, in the picturesque Upper Puster Valley of South Tyrol, Freddy was surrounded by the stunning Dolomite peaks and lush fir and larch forests. His childhood was marked by a passion for outdoor activities, skiing in winter and cycling in warmer months, which ignited his love for nature and healthy living.

In 1988, during his military service, Freddy began competing in mountain biking with the Carabinieri sports group. Over the next decade, he represented Italy in numerous World Cup events, clinching several national titles and achieving multiple victories in the renowned Kenya MTB Rally. His notable participation in the inaugural 1995 “Crocodile Trophy” in Australia, where he finished third, marked a pivotal moment in his career. That same year, he engineered a challenging 105-kilometre mountain bike route in the Dolomites that laid the groundwork for the “Dolomiti Superbike,” a significant annual sporting event that he created.

After stepping away from competitive cycling in 1999, Freddy shifted his focus to cycling tourism, working with a prominent European tour operator, where he honed his skills in organising bike tours across Italy. Inspired by the potential of the cycling tourism sector, he founded FunActive Tours in 2002 in his hometown, offering tours like “The Drava Cycle Path” and routes from the Dolomites to Venice and Lake Garda.

As demand surged, FunActive Tours expanded its offerings across Europe and began organising trekking and cross-country skiing activities. By 2008, the company outgrew its original office, prompting a relocation to a larger space, and in 2010, a new branch opened in Dobbiaco. Freddy’s journey as an entrepreneur is a testament to his passion and dedication to outdoor life, and the legacy of FunActive Tours continues to evolve.