JC Chua is an active figure in Sarawak’s adventure tourism sector and the founder of Paradesa Borneo, a company renowned for eco-friendly travel experiences.
For over a decade, Paradesa Borneo has led cycling holidays that celebrate Borneo’s culture and landscapes. JC is also the co-founder of the Sarawak Adventure Challenge, an annual race since 2017 that highlights Sarawak’s natural beauty and adventurous spirit.
As the Honorary Secretary of the Association of Sarawak Inbound Agencies and the Sarawak Tourism Federation, JC champions Sarawak as a premier travel destination in The Association of Southeast Asian Nations (ASEAN).
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First Published: 20 November 2024